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Accipiter AdManager 4.0 AdManager makes it easy for Web sites to access ad inventory online and schedule ads in real time. AdManager eliminates the risk of overbooking ads or under utilizing available ad space with the most comprehensive inventory forecasting available. Plus AdManager's comprehensive campaign reservation system can lock in portions of available inventory for sold or upcoming campaigns. Pricing starts as low as \$2000 per quarter for sites serving less than 100,000 ads per day. For specific configurations and licensing, contact your account representative for pricing. www.engagetech.com ActiveTrack ActiveTrack operates by placing a small Java applet into each ad served. In contrast to server-side methods, ActiveTrack's Client-Side Tracking method places a tiny Java applet (about 1/2 kilobyte) into an ad or page, which acts like a "radio transmitter." As soon as the ad or page loads into a browser, this transmitter starts sending real-time data on where the ad is running and how surfers are interacting with it back to the ActiveTrack database, bypassing server-based reporting entirely. This alleviates virtually all the drawbacks of server-side tracking, and gives ActiveTrack powerful new capabilities. www.thethinkingmedia.com Ad Cafe Ad Cafe is designed to assist you with the initial task of placing advertising onto your site. In basic terms, our "Ad Delivery System" functions as a database. You simply enter the name and location of the ad (including the HREF of the click-thru). Establish the exact number of impressions to be delivered (specify exposures, click thrus, or days). You can prioritize your ads by doubling or tripling the frequency within the rotation. If your targeted audience is online during business hours, then you may want to utilize the option of running your ad only on weekdays (or if you choose, run it only on weekends). www.infohiway.com Ad Force AdForce works the way you do, from scheduling and targeting through auditing and billing. Our simple point-and-click client software makes campaign scheduling quick and easy, or you can rely on our experienced Client Services team. AdForce gives you the control you need to get maximum value for your advertising inventory. By selecting one of the three available AdForce service package, customers choose the level of support and client services involvement that is right for their organization. www.adforce.com Ad Juggler AdJuggler Classic (\$495) is a CGI program written in highly optimized C, while AdJuggler 4 (\$1495) is based on a new and advanced technology called Java Servlets. It can handle serving millions of ads a day. It also includes support for rich media (HTML ads, Flash ads, Java applet ads and more). The biggest new feature of AdJuggler 4 is its very advanced reporting and statistics features. Unlike most advertising products, which only give a basic overview of clicks and impressions, AdJuggler 4 lets you generate detailed reports by client, by banner, by IP address, by host, by pages and by hours. This ability to get detailed advertising will make it much easier to see exactly how effective an ad is, where it is effective, who it is effective for and when it is effective. AdJuggler 4 also offers much more control over ad distribution, allowing the administrator to give weights to individual clients, to fine-tune exactly how often an ad is shown in relation to other ads. AdJuggler 4 also offers very advanced anti-caching methods to ensure the most accurate impression and clickthrough statistics possible. www.adjuggler.com AdGenie AdGenie comes in 2 versions: Ver.1.0 (Perl) and Ver.1.1(C). On an average virtual server AdGenie 1.0 can serve 1,500 - 1,800 ads/hour. If your site has higher traffic - or you like higher speed and extended options - you should purchase AdGenie v1.1(C). Another factor you shoud take into account are Operating System of your server (Ver. 1.0 is available for both UNIX and NT, while Ver.1.1 is available only for UNIX) and availability of telnet access to your server to compile AdGenie for your platform. www.ahg.com AdKnowledge AdKnowledge operates on behalf of the advertiser to track advertising campaigns. You can register your site as available to serve banners served through AdKnowledge. You will still need your own ad rotation and accounting system for your site. www.adknowledge.com AdMan Campaigns can be easily set up and administered. AdMan's easy user interface makes it possible for you to schedule ads in real-time. All administration is done through the ease of your browser. Banners can be placed and weighted for control over frequency and distribution of ad exposures. Automatic inventory management allows you to make use of all available impressions & meet your gaurantees without worry. Multiple advertising campaigns can be run simultaneously to satisfy many different advertisers and to maximize your inventory. Real-time online tracking reports allow you to monitor and manage in-progress campaigns on a daily basis. Impressions, click-throughs, and percentages can be tracked by the hour, day, month and domain, which provides a wealth of customer feedback for you and the advertisers. Banners can be added or removed automatically from all rotations according to set time periods. www.medius.net AdMaximize Instead of selling you a product to track ads, we offer a service to track consumer interaction with your product. The Internet-based AdMaximize service instantly tracks banner ad performance and provides customized reports on click-through, lead generation, customer acquisition and sales. www.admaximize.com Adbar AMS AMS relies on server side includes to call the scripts that place and track the banner bars. A short piece of code is inserted into the pages where you would like banners displayed. Setting up advertisers and generating reports are easy tasks with the AMS password-protected online control panels. AMS allows you to assign different ads to different pages, make groups that can be assigned to different pages, and even exclude ads from certain pages. Because AMS can handle HTML fragments, you can incorporate ad networks as part of your advertising pool. The ad network ads will simply be counted as one of your banners. AMS is competitively priced at \$999.00 and you are entitled to free upgrades through one full revision cycle. Technical support is also included. www.radiation.com

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