I've heard that if you up your daily bid budget for addwords that it might help but have found out it seems to have no effect.

It seems to me the adds that have been up their longer rank better (well not last at least)

Does anyone have any conclusive thoughts on addwords and how to rank well on there? Thank you in advance.

I also think that if your site is doing poorly they will drop youy and send you an email to change your keywords.

That is precisely what I was referring to in my post. I agree.

All tips are valid and they work pretty good as a general approach.

Basically if your ad is getting a clickthrough rate of 5% and you have bidded $0.10 the effective value of your ad is 5*.1=0.5
So will be shown above an ad with a clickthrough rate of 2% paying $0.20 and an effective value of 2*.2=0.4

I hope this makes sense.
This is why GOOD COPY is essential as are RELEVANT keywords. Get these 2 right and you are laughing.

TIP: Bid reasonably high to begin with to get good visibility on the page this will give you a good clickthrough rate if your copy is good. Then throttle back the spend and you will remain high but save money.

I set our daily budget to the max knowing that we would never reach that should I be setting something else higher?

Do they list new adds high at first to give em a fair shot?

Another question:

I have 4 adds running some with higher pop rates than others should I just keep the 1 leader and drop the rest? Seems every time I come up with a new add its like starting from scratch.

Help

On a side note I bought a book called
"net words" by nick Usborne which has some great ideas anyone else check this book out?

If you set your keyword bid high to begin with then you will be very visible is what I meant in the tip.

I have lots of campaigns running with click through rate as high as 20% on competitive phrases which I now only pay $0.05 for clickthroughs. When I started the campaign i paid $0.30 so I was placed in the top #3 ads as the click through % rises you reduce the amount you are paying. For a new add to come in above me for this phrase they will have to pay like $1.00 per click now.

20% is really high for click through though!!!

I average about 3-4% but if you are getting more that 1% that is pretty cool especially when you are getting used to adwords.
I hope this helps.

I bid on so many different key words so I can not always get the keyword in the title of the add. I thought google might put alike adds with alike search queries but it just randomly throws up my diff adds at diff times.

I was thinking of just creating a diff campaign for each keyword. In this way I could make sure for all keywords the title of my add contained the keyword searched for. Anything for or against me doing this?

The competition is kicking my tail and yes they have some great copy and yet my site in the natural listings is #2 way over their listings. I've worked so hard to get number 2 just to be beaten in the add words category *sigh.

I have to make a come back and be more competitive on add words as well.

Thanks to any and all ideas.

please explain more about the "trottle back"?

For our nonprofit organization (and there are many using AdWords), I've had to bid a minimum of .25 with a $10.00 per day limit to keep AdWords from suspending our account because of the low click-through rate. I changed nothing EXCEPT for increasing our bid rate and daily limit.

However, I think that AdWords is powerful and it HAS driven a tremendous amount of traffic to our site. Really.