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aaise
Joined: Dec 28, 2001
# Posts: 235
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Posted: 2003-Jul-22 17:46
I was browsing my inventory with fastclick and noticed a company called Bidclix within the advertiser list.
They seem to be using a form of contextual advertising, perhaps similar to adwords or sprinks.
Does anyone know if they are using an algorithm for analyzing pages or do they have a category for ads similar to sprinks.
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whynot???
Joined: Mar 29, 2001
# Posts: 219
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Posted: 2003-Jul-22 22:29
Bidclix has actually been around for quite some time. Although i have never used their service - i have seen there listings from time to time. Basically, you bid on a category (ie. shopping, travel etc.) - they have publishers who show there ads based on the category that the site falls under. So if i was running bidclix ads on a travel site - the advertisers who are bidding on the travel category will show.
hope this helps..
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aaise
Joined: Dec 28, 2001
# Posts: 235
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Posted: 2003-Jul-23 17:50
yes it did. thanks. So they are using the Sprinks contextual advertising method.
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