joey_skulls
Joined: Sep 15, 2006
# Posts: 133
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Posted: 11/07/2006 08:19 am
Has anybody tried in-text advertising?
Was it worth it?
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3597
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Posted: 11/07/2006 08:25 am
Do you mean the stuff that underlines selected words, then shows a small window when you hover over them?
...or do you mean actually placing ads in the text - like inserting an image, but it's an ad...
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joey_skulls
Joined: Sep 15, 2006
# Posts: 133
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Posted: 11/07/2006 11:43 am
The one that pops a little window when you mouse-over a selected text.
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3597
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Posted: 11/07/2006 12:10 pm
Ah, yes.
I tried it once - didn't see any gains in revenue compared to Adsense, and since they don't work on the same page together, I opted to stick with adsense.
The real truth is in the testing. Frankly, I don't think I left it live long enough to give a meaningful result, but then again, I wasn't interested in losing revenue either - Catch 22.
In some cases I'd prefer to use the in-text style of ads, if for no other reason than they are less obtrusive.
Some folks use these style of ads very effectively - ultimately it comes down to testing it on your site.
Be careful which program you choose to join, though - some have minimum page view requirements - like 500,000 or more page views a month - so it rules out most smaller sites immediately.
There is one - the name escapes me now - that has no such requirement, however.
test, test, test - so far, my efforts have shown me two things:
~ Not much beats Adsense on a well laid-out webpage
~ If you can sell ad spaces for more directly to other companies, it's worth even more to you...to a point. (If Adsense revenue continues to grow steadily, you could find yourself having to charge a lot for the ad space to stay ahead of the money Adsense would generate for you in the same space - if your advertisers aren't willing to pay the premium, you're better off leaving Adsense ads in the spaces)
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joey_skulls
Joined: Sep 15, 2006
# Posts: 133
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Posted: 11/10/2006 06:35 am
I have seen some that when you hover over a text, a little window opens displaying a video, that's pretty cool!
They can pop up pretty much everything you want.
But I worry about the annoyance it might cause when x% of the text is filled with those popups; I personnaly would get p****d off and close the window!
What do you think guys?
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3597
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Posted: 11/10/2006 07:43 am
Adsense is still king, IMO.
...and David - best to remove that URL/sig thingie in your post - as per the ToS here, we don't allow self-promo/link dropping or sigs. 
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mdvaden
Joined: Mar 07, 2004
# Posts: 119
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Posted: 11/11/2006 07:34 pm
From purely a user stand-point, those litte ads that popup when the curser hovers over text are the biggest annoyance I've ever encountered in forums. Almost worse than the ads that roam across the screen.
I've seen two forums this month with them.
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joey_skulls
Joined: Sep 15, 2006
# Posts: 133
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Posted: 11/15/2006 12:32 pm
I would have to agree, they must be annoying when trying to read an interesting article, story or anything, and some anooying popup pops up every 5th word. I can imagine how it could be annoying.
But I wonder if this new way of advertising can be profitable at it's initial hype.
You never know.
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3597
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Posted: 11/15/2006 12:37 pm
It all comes down to the site owner and how responsible they are with it. Set in too many keyword to trigger the ads and you'll upset users. carefully select the right words and users are happy and the site owner sees revenue.
It's a fine line to balance on.
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joey_skulls
Joined: Sep 15, 2006
# Posts: 133
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Posted: 11/15/2006 01:03 pm
A fine line indeed!
Proceed with caution :D
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mdvaden
Joined: Mar 07, 2004
# Posts: 119
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Posted: 11/16/2006 11:15 pm
I ran into another tonight.
Fought like the dickens with it.
Because I read with my curser.
Some site that the Sean Hannity forums linked to.
About 1 word in every other sentence was linked that way.
I'd suggest going with no more than 1 word tagged for every 10 to 20 lines of text.
Like one per each long paragraph.
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klzimmer
Joined: Dec 21, 2006
# Posts: 9
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Posted: 01/09/2007 01:11 am
That's the funny thing about it -- lots of people get annoyed with those pop-ups -- and it's not even helpful. It's still a mystery to me whether this type of advertising works. Load your site with that and you bomb. Do it strategically, maybe that helps lessen the annoyance, lol.
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lycos_syndication
Joined: Nov 13, 2007
# Posts: 7
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Posted: 11/15/2007 09:03 am
I have worked with Vibrant Media Intellitxt monetize the traffic from excess inventory with my Tier 1 feed, and I can tell you the CTR rates are fantastic. Conversions are pretty high as well. Obviously for me I am worried about both aspects, revenue on the click and the conversion rates to my up-stream provider. There are quite a few of these on the market now (media traffic, vibrant and some adware based models that sit on a users machine vs. the actual landing page) so it must be working for some.
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Curt
Joined: Eons Ago
# Posts: 3717
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Posted: 11/17/2007 04:47 pm
People complain about the inline text ads, but as of yet, I'm still waiting to find a page with every other 4th word underlined with a link as some are claiming. I've hardly ever seen a page with inline text ads containing any more than perhaps 10 inline text link ads. The way some people here talk, you'd think each page had hundreds of inline text links each. I do not find anything like that. Perhaps people are exaggerating lots how many text words are linked up. I don't mind them—rather have that sort of ad than the spyware ad links.
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smart_design
Joined: Dec 04, 2007
# Posts: 1
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Posted: 12/04/2007 07:30 am
Hi! At first, I am sorry about my writing English... Still not super  ,
but I can't resist not to join this conversation.
My co-developers and me finishing our own In-Text Advertising system. Advertising part - easy part, you know how it works: keyword=$$$, same as all pay-per-click websites with similar options, but Publisher CP and options into Publisher CP - this is why I am here.
========================================
I would like to ask you to help me create EASY TO USE and VERY FRIENDLY to use CP for Publishers. What options do you think will be useful, for instance:
- Limit number of generated links on page (you may select, let's say, from 1 to 10)
- Create Link that will:
a) double-underlined (kinda become standard)
b) will match my CCS style (fade into your design)
c) etc... you tell me...
- Checkbox into CP that will: if CHECKED = SHOW POPUP LINK DESCRIPTION, if UNCHECKED = TURN OFF POPUP LINK DESCRIPTION
- Preview tool (Simply mini-browser for Publisher to preview his site without visiting CP, and if you see some ads that you do not want on your page OR you do not want LINK ON THIS KEYWORD (for example on Page title or sub-title) you may highlight link and select option to:
BLOCK ADVERTISER ON: MY SITE / THIS PAGE / THIS KEYWORD / THIS KEYWORD IN THIS LOCATION
- ....
- ....
Well, please help us to make good application that you will enjoy! We are not planning to go behind BIG BRANDS, even more, we building soft oriented to be easy to use for PUBLISHERS (all of you  )...
Advertisers are important, but they will pay anyway if publishers are happy... In this type of advertising, I think more important to take care about Publisher side (to do not make advertising links annoying, as you wrote above, and not to overload page with ads).
3 modules are coming: America (North/South); Europe (based in UK); Russia (huge new market)
So, please join us and let us do good work for you.
Thanks in advance.
[ Message was edited by: smart_design 12/04/2007 10:27 am ]
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Curt
Joined: Eons Ago
# Posts: 3717
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Posted: 12/05/2007 10:35 pm
smart_design,
how far along is your inline text ad system? Where is your company based? Perhaps a URL in your profile would be good so that people interested here can preview your system or at least get some info.
Being able to set ad link CSS properties is a good one. That way the publisher can determine if they want the ad links to have double underlines, dotted underlines, high-lighted with a background color, and/or font settings. It would be nice if Google Adsense had that kind of control.
Ability to block certain advertisers and block certain keywords that trigger ads are important features.
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autoconsultguy
Joined: Mar 23, 2008
# Posts: 1
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Posted: 03/23/2008 04:56 pm
Smart_Desgin
Can you tell me the name of your company? We may have a need and want to work with you in some of these markets.
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onthinkme
Joined: Mar 24, 2008
# Posts: 2
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Posted: 03/24/2008 08:40 am
Thank you for the information about tried-in-text, it helps a lot.
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intextadv
Joined: May 05, 2008
# Posts: 1
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Posted: 05/05/2008 11:22 am
smart_design and others-
Looks like this has already been done by a company that has a patent in place on it. Looks like a company called BrandClik is doing it
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