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g1smd
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Posted: 2008-Jun-24 14:57
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URL format is not important; static and dynamic are both easily indexed.

Dynamic URLs work as long as there are less than three parameters, and the order of the parameters is consistent.


The unique title and unique meta description is far more important here.

Be aware of any and all Duplicate Content concerns with any type of URL, and make sure that you fix them all.


[ Message was edited by: g1smd 06/24/2008 04:34 pm ]





mj1256
Joined: Jun 05, 2006
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Posted: 2008-Jun-24 16:32
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I knew I was going to complicate this if I tried to help. What I've done in the past is made optimized static product pages for the SE's and blocked the spiders from the cart to avoid the duplication issues. I wouldn't worry about the dynamic url issue as cart pages should not be indexed and the static product pages are where you want the keywords in the url, but that can also be handled with mod rewrites.

customers entering from the main page or catalog page have a choice of more info (which leads to the static product page) and buy now (which goes to the cart)

Customers entering from a search engine query get the catalog or static product page which will increase your conversion rate because they do not have to search for what they want on your site. (aka, called a targeted landing page)

maybe you should hire someone to do this as it will take some dedication to get this done. Also, be aware that this calls for layout, navigation and content changes on your site. It is a overhaul, but the long term results and benefits are worth it.



I know, the cart scripts don't make this easy.



mj1256
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Posted: 2008-Jun-24 16:36
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Will that by any chance help my overall rankings for funny t-shirts?


I my opinion "funny t-shirts" is too vague a term to worry about. I would be optimizing product pages form specific tshirts, for instance, I am a VW Bus fan and I would look for a shirt with a vw bus on it.

I was looking to help you increase your SE saturation and the exponential number of search keywords and queries of which your site could return in the results for.

Every product is a possible hit.



thomhee
Joined: Jun 03, 2008
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Posted: 2008-Jun-24 16:54
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Ughhh!

Now I'm not even sure where to start.



thomhee
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Posted: 2008-Jun-24 17:43
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Do I need to have both of these on each page in the meta section?

<META NAME="Description"
<META NAME="Keywords"

I have changed all of my products pages so they have a unique title and meta description by using some code provided by my shopping cart forum.

But, there wasn't anything provided to change <META NAME="Keywords"




thomhee
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Posted: 2008-Jun-24 20:49
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Also, should there be some certain pages that I don't want the spiders to follow such as my cart or anything?

I have changed it so all the meta descriptions are unique for each product. I'm going go in later and revamp each description for each. They also all have unique titles.



Quadrille
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Posted: 2008-Jun-24 20:50
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You do not *need* either.

However,

<META NAME="Description" ... used by many search engines and directories to provide the text displayed in the serps, and without it, you may get a chunk of raw HTML coupled with the search term.

<META NAME="Keywords" ... used by few SEs and no quality directories (so far as I'm aware). Rumoured to be an effective way to get misspellings seen by Yahoo! But if you DO use it, use it properly (ie unique, relevant, not keyword overstuffed, etc.



thomhee
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Posted: 2008-Jun-24 21:36
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Well then, thanks for the info.

So far I have made it so each of my products pages has it's own unique title and meta info. I did get rid of some of the keywords on my front page.

What else can I do or is there anything that I did incorrectly?



g1smd
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Posted: 2008-Jun-25 00:37
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At this point I would be running various site:domain.com searches to see what your site listings look like in Google.



thomhee
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Posted: 2008-Jun-25 00:48
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how exactly do I do that? Do I just type in site:http://www.mydomain.co etc...

I do have web Position gold. That is usually how I get my rankings.



g1smd
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Posted: 2008-Jun-25 01:20
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No. It's not rankings you will be looking at: you'll be looking at exactly which pages are indexed, and what is shown in the title and snippet for each one.

You'll also be looking for any Duplicate Content issues such as www vs. non-www, and named index filenames vs. folder names with trailing slash, and other such details.



thomhee
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Posted: 2008-Jun-25 01:32
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Yikes g1smd, can't I just hire you to do this?


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