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jsmith06
Joined: Nov 20, 2006
# Posts: 53
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Posted: 2007-May-30 03:40
Howdy all ... I lead a small in-house SEO team (well, more than one person may be a big team by some standards  for a group of sites that are all in the same topical niche.
For the past year and a half I've basically been learning what I can from forums, blogs, conferences and whatever reading I can get. But given the opportunity to further my knowledge, either directly in SEO or in areas that would lend themselves to SEO, I'm not sure which direction to go.
I have a general background with a bachelor's in English. I worked in education and then as a newspaper editor before making my way to the web about four and a half years ago.
What would be a good route to go? Get an apprenticeship or one-on-one lessons from a big-name SEO type person? Or would it be better to take some courses (or get a degree) in math or computer science so I can better understand algorithms and statistics. ... Or is it as simple as keep trucking with all the SEO courses available, keep reading forums and blogs, and experiment when possible?
I'm wondering what y'all would do. Any feedback is appreciated.
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mj1256
Joined: Jun 05, 2006
# Posts: 918
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Posted: 2007-May-30 03:52
Here's my take
if you've been doing this for a year and a half and your successful so far, keep going, you are ahead of alot of people here.
I am amazed to learn that some of the SEO pros here do not know HTML, PHP, how servers work or any scripting language at all.
So, that said, keep going the way you are and pick up some internet marketing skills, and not just PPC and adsense. In my experience, SEO with marketing skills will make you a real strong contender in the field and increase your value to any internet company.
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formerskeptic
Joined: Oct 05, 2001
# Posts: 301
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Posted: 2007-May-30 10:20
SEO is like a game of black jack. If you know how to play the game, then chances are you'll be on a winning streak most of the time. But like black jack, you never know when you're luck will change 
Or would it be better to take some courses (or get a degree) in math or computer science so I can better understand algorithms and statistics
Nah! No point wasting your money for information you can find on the web for free. But if you really feel strongly about it, then go right ahead
keep trucking with all the SEO courses available, keep reading forums and blogs, and experiment when possible?
Yep.
I am amazed to learn that some of the SEO pros here do not know HTML, PHP, how servers work or any scripting language at all.
(GASP) Say it isn't so 
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mj1256
Joined: Jun 05, 2006
# Posts: 918
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Posted: 2007-May-30 20:54
"I am amazed to learn that some of the SEO pros here do not know HTML, PHP, how servers work or any scripting language at all."
go back and read some posts, I was shocked when I read it myself, but...having worked in house for a major online retailer , i just went to the programmers and graphic artists for what i needed, and when they said no... i did it anyway Ha HA! So.. I can see how it happens.
I still recommend marketing and advertising courses, SEO is marketing and the two compliment each other
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2007-May-30 21:24
Learn by doing. SEO is not taught in schools (yet), so unless its a dedicated course through someone like SEMPO (I'm affiliated with them, as a disclaimer), learning by doing is best, IMO.
Heck, even after taking a dedicated search marketing course (from anyone), doing is still better than theory.
The real question is do you think this is something you'd like a long term career in.
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mj1256
Joined: Jun 05, 2006
# Posts: 918
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Posted: 2007-May-30 21:47
a lot of the skill comes from trial and error, especially error . It takes time, and what works for me may not work or be recommended by someone else and visa versa.
The real genious of a SEO pro comes in knowing what websites asnd clients NOT to work for because they know their chances of success are slim. A pro prequalifies their clients based on factors that you will learn from experience.
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jsmith06
Joined: Nov 20, 2006
# Posts: 53
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Posted: 2007-May-31 03:16
Thanks for the feedback folks.
I think this is something I'm going to do long term. I find the continuous learning and problem solving interesting. So far the most I've learned has come from doing or from trying something I learned from forums like this and blogs. I have been thinking about the SEMPO Institute. ...
In part I was curious how other people are approaching this. I can see where more marketing might be helpful and certainly increasing my technical knowledge so that I don't have to depend on developers for everything.
Anyway, thanks again.
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