webconnoisseur
Joined: Apr 28, 2005
# Posts: 2
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Posted: 2005-Apr-28 17:30
I've posted this at another forum and received some great feedback, but I'd like to hear from you. I was recently hired to be an in-house SEO/Web Analytics expert, but am having difficulty coming up with the approriate title.
I'd like to know what you use as your business title, especially if you work for a non-SEO company. Here's some that I am considering:
Search Marketing Manager (though I don't plan to do much pay-per-click advertising)
Search Marketing Analyst (see above)
Search Engine Strategist
Director of Search
SEO & Web Analytics Manager
Search Engine Marketing Manager
SEM Manager (some people might not know what this means)
Thanks for your help!
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yellowwing
Joined: May 21, 2002
# Posts: 2526
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Posted: 2005-Apr-28 18:03
I took the liberty of checking out your site listed in your profile.
How about something along the lines of "Search Engine Communications..." That would seem like a nice fit.
...and welcome to the forums! 
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excell
Staff
Joined: Mar 19, 2001
# Posts: 14512
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Posted: 2005-Apr-29 11:36
Web Strategy Manager
Online Strategy Manager
I find "Search Engine" to be too narrow & too misunderstood.
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willo32
Joined: Eons Ago
# Posts: 96
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Posted: 2005-Apr-29 12:18
Director of Search, that's cool. I might use that!
How about:
Search Engine Consultant
Online Presence Manager
Internet Exposure Coordinator
?
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webconnoisseur
Joined: Apr 28, 2005
# Posts: 2
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Posted: 2005-Apr-29 16:31
Thanks for your feedback, everybody.
Search Engine Communications seems much too narrow - I'll be doing much more than communicating and Search Engine Consultant doesn't fit the bill either, because I'm a full-time employee of the firm.
I'd love to hear from someone who is in a similiar situation as me and what they use as their title.
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hans
Joined: Eons Ago
# Posts: 165
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Posted: 2005-Apr-29 16:53
I deal with alot of different areas within my organisation as well as SEO. So my title is "Business Development".
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excell
Staff
Joined: Mar 19, 2001
# Posts: 14512
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Posted: 2005-Apr-29 17:13
It depends on if you are in charge of all marketing strategy or just on-line.. do you overlap into off-line advertising as well?
Maybe just plain Marketing Manager is suitable - depending on what you do.
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ClickIt
Joined: Jul 31, 2000
# Posts: 742
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Posted: 2005-Apr-29 23:08
At one point I was managing the PPC media buys for the company clients. I never did get an official job title. Traffic Manager and Media Buy Division Manager were floated. I left the company before it was sorted out.
Now I go with the title Chief. The non-specific-but-sure-authority nature of the title suits me as the job requires my being involved with many aspects of the business.
For your purposes, Chief of Web Brand Management may work.
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jimdomains
Joined: Mar 16, 2002
# Posts: 211
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Posted: 2005-May-12 18:00
Web Director
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yellowwing
Joined: May 21, 2002
# Posts: 2526
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Posted: 2005-May-12 18:56
Will you be supervising anyone? Do you have of your own budget? Who do you directly answer to in the heirarchy?
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mitchy231
Joined: May 12, 2005
# Posts: 3
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Posted: 2005-May-12 21:27
I think we are both in a similar situation. I recently took over all of my companies SEO. The title I use and used at my previous job is 'Director of Web Marketing.' I find this gets the message across.
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bagiant
Joined: May 11, 2005
# Posts: 17
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Posted: 2005-May-15 05:33
my business title is just "Web Consultant"
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