Printer Friendly Version
Email this thread to a friend
|
Featured Web Site Template |
|
There are 0 guests and 2 members in the forums right now.
Reflects user activity within the last 5 minutes
|
|
| Member |
Message |
underthecovers
Joined: Nov 13, 2002
# Posts: 209
|
Posted: 2005-May-26 02:44
Browsers such as firefox are becoming more and more popular
But this raises an important fraud issue on your PPC programs
You see these browsers support "prefetch"
This is where a browser is instructed to get the next page in a website
the idea is to make the website appear more responsive
The downside is the site owner has NO CONTROL over this
so a PPC publisher could easily set up their website to include prefetching of a PPC ad
The user never actually gets sees the advertisers page, but from the advertisers point of view it was seen.
As an advertiser you have no comeback your logs show a legitimate hit, and no anti fraud mechanism can tell the difference.
Firefox will not prefetch a site with parameters ie ?ppc=google etc..
but not all advertisers use parameters.
While firefox is only a small percentage of the userbase, it is growing significantly. and has already become a worthwhile target for click fraud.
|
 |
jsrobinson
Joined: Dec 18, 2004
# Posts: 29
|
Posted: 2005-Jun-10 01:20
I don't see this at all with the lastest version of FF (1.0.4).
i just browsed one of my sites, and I saw no requests for other pages, aside from the page being called.
I am curious, if pre-fetch worked the way you describe, this means FF would have to "spider" every link on every page. This does not seem likely or plausible. Can I get some more info?
|
|
You are not permitted to post messages in this forum or topic, because of one or more of the following reasons:
- You have not yet logged in, or registered properly as a member
- You are a member, but no longer have posting rights.
- This is a private forum, for which you do not have permissions.
If you are a recent member, it's possible that you simply have not yet confirmed your account. Please
check your email for a message entitled 'JimWorld Forums: Confirm Your Account' and follow the instructions
contained within.
If you cannot find this message, click here to Re-Send it.
|
If you are still experiencing problem, please read the
Login Assistance
Article for some advice on what may be causing your login not to work properly.
|
Switch to Advanced Editor and ...
Create a New Topic
or Reply to this Thread
|
|
Inbox
