Printer Friendly Version
Email this thread to a friend
|
Featured Web Site Template |
|
Reflects user activity within the last 5 minutes
|
|
| Member |
Message |
smartgirl
Joined: Jun 05, 2004
# Posts: 28
|
Posted: 07/05/2006 03:31 am
Hi All  ,
I work as an in-house SEO for a company that promotes their products thru an affiliate program.They asked me to start working on a new project : optimising their main site for "affiliate program". How much would you ask for this project, knowing that this is a highly competitive term and the responsability is huge?
Thank you,
Smartgirl
|
 |
dudibob
Joined: Oct 13, 2005
# Posts: 1430
|
Posted: 07/05/2006 05:35 am
my own personal jet and flight team  I'm not sure...
|
|
philh
Joined: Sep 14, 2001
# Posts: 3050
|
Posted: 07/05/2006 05:55 am
The issue here as I see it is one of themes. To compete with established affiliate program sites, where every page is "on theme", using a site that is themed to a different word-space is not going to be easy.
If you could give us more information we can perhaps help more.
|
|
smartgirl
Joined: Jun 05, 2004
# Posts: 28
|
Posted: 07/05/2006 06:43 am
Yes,philh, you are right, "Theme" is the right word. The site is a general presentation of the company with details of each product on different page.So, in my opinion,the off-site factors are the way to go here.What i am asking is, what is the minimum salary any of you will accept for this project?
|
|
philh
Joined: Sep 14, 2001
# Posts: 3050
|
Posted: 07/05/2006 07:14 am
There are too many variables here to comment on a salary to do this work. If you go down the route of off-page ranking factors in such a competitive marketplace you are into link acquiring - a dangerous/costly area even for a relatively experienced SEOer.
I would be asking the question "is it possible"? Is there a better/different alternative?
Sorry I can't be of more help.
|
|
joshua_snl
Joined: Jul 20, 2007
# Posts: 4
|
Posted: 07/28/2007 09:59 pm
I would think the question to ask is:"What kind of salary does an average SEO professional command in the very first place?"
By tagging it to the scope and amount of work you need to put in to make a complex project work, you can perhaps extrapolate a number for your salary based on the "average SEO marketer's salary"...
Salary is a sensitive topic for Business Owners and Executives. But the proof of the pudding is in the eating... If you can deliver the goods, you will be worth your salary... so if you have a "portfolio" of previous success, that is how you should pitch you "starting salary" and perhaps and contracted "bonus" on achieving specific revenue target... Business Owners/Companies need to show profits too to justify their investment in your expertise... So it is a two-way street.
Good luck!
|
|
e2murray
Joined: Aug 19, 2007
# Posts: 10
|
Posted: 08/21/2007 12:54 pm
Well - I created an Integrated Network of Market Attractor websites for an Office Furniture project - 20 in number.
The initial SEM cost was booked at $20k for 4 months.
The 20 sites are billed at $50 per month per site.
Today lead cost averaged between $4 to $3 for our SEO enabled CMS KISS websites.
This M/A project effectively does a Brand Name marketing campaign by default since the M/A approach is focused to gather targeted marketing Internet seekers that are looking for used furniture that can be re-modelled. Average sell takes several weeks with remodelling - some good $$. We are not attempting to Deep Brand this client - however their Alexa rank for their primary site jumped from 4 million to 1.2 million in a couple months. Mostly likely because of the landing page we redesign and the in-bound links. We just added M/A out-bound to landing page traffic stats to estimate visits to out-bound traffic flow. (We had them rewrite all of their inventory pages including how to structure the pages for Google scrapping but they used some cheap CMS tool that has no SEO added value for the HTML.) As is typically the case the CTO was competent but this level SEO / SEM marketing was way of his reach or understanding of what can be done within Internet market place; their management fought everything, everything was about cost not their vision because they had no marketing management matching background or education for this new Internet marketing approach. My background is as software developer includes being an account manager for IT consultant projects and working with international CPA firms and other large billion dollar organizations. This new Internet marketing approach is just pure fun stuff for me...
When you consider other kinds of traditional advertising media campaigns this is extremely excellent from a cost effective viewpoint. Its not unusual for non-Internet campaigns to run in $100+ range.
|
|
yellowwing
Moderator
Joined: May 21, 2002
# Posts: 2526
|
Posted: 02/25/2008 09:26 pm
Flip it around and look at it from an employer point of view. They are the ones that have to be convinced to sign your check.
They want someone that can service their clients. They take a piece of the top. Most likely they already have a pool of clients they can press to use the new service that you can provide.
In this case ask for 200% of what you normally get. They can say, "No". They can say, "150%" or what ever.
You have the advantage that they are already talking to you.
They haven't sold client one and they are in negotiation with you.
Whatever your price they have the professional sales staff to sell the service and make it worth their while. That's all they want.
Give them good service and a huge mark up and they'll sell it.
|
|
wallstreeterww
Joined: May 31, 2005
# Posts: 34
|
Posted: 06/17/2008 03:10 am
Good advice yellowing. If you can get that keyword into teh top 10 you know they can afford to pay you .
|
|
SportsGuy
Moderator
Joined: Aug 30, 2002
# Posts: 3595
|
Posted: 06/17/2008 03:27 am
Interesting conversation.
I once helped build an affiliate program - took up about 3 months to actually build the software, then another 6 months to get it truly active and populated with soem successful affiliates.
At the time I was actually employed as the company's in-house SEO/Marketing Manager, so my plain old every day salary was my pay for the work. I also had share options in the company, so there was future value there (amounted to nothing so far).
If you're looking for salary data on in-house seo's, look no further. I was curious myself last year, so I got this up and running:
SEMPO Inhouse Salary Survey
Be careful when talkign money to employers. Many will choose to discount data like this, even as top SEOs with years of expereince move into lucrative consulting gigs and leave big brands flat for lack of support.
Be realistic as well. If you don't have lots of years of experience, you will not get the 6 figure job. And if you did talk your way in, would you have the experience to manage everything expected to stick around?
I can tell you this - based on my hourly rate, I doubt the company could afford to build the program with me as the SEO...
The real question I have is this:
If you are the inhouse SEO, why is the payment fo rhtis work even in consideration. If you work for the company already, they hand you work to do and you do it.
Don't get me wrong - if my current employer said, "We're goign to keep paying you, but want you to tell us how much more to take on another project for us.", I'd jump at the chance/opportunity, but such situations are rare/odd.
|
|
yellowwing
Moderator
Joined: May 21, 2002
# Posts: 2526
|
Posted: 08/25/2008 10:06 am
Another approach is to look at how many hours it will take you a month to get results. Multiply that by $50-$100 an hour.
|
|
You are not permitted to post messages in this forum or topic, because of one or more of the following reasons:
- You have not yet logged in, or registered properly as a member
- You are a member, but no longer have posting rights.
- This is a private forum, for which you do not have permissions.
If you are a recent member, it's possible that you simply have not yet confirmed your account. Please
check your email for a message entitled 'JimWorld Forums: Confirm Your Account' and follow the instructions
contained within.
If you cannot find this message, click here to Re-Send it.
|
If you are still experiencing problem, please read the
Login Assistance
Article for some advice on what may be causing your login not to work properly.
|
Switch to Advanced Editor and ...
Create a New Topic
or Reply to this Thread
|
|
