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sundaybluez
Joined: Mar 16, 2006
# Posts: 106

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Posted: 07/04/2008 01:43 am
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I bought a domain "ecurities.com" thinking it a nice brandable name for building a stock market(NASDAQ) website.
After buying the domain i posted it for appraisal in a forum to find how good is it and what other people think.

One of the post said that i should use it as a domain hack using the domain as s.ecurities.com which can make it more popular rather than as www.ecurities.com.

My questions are
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1) Are the domain hackes of any use ?
2) Will it help me brand my product better using the domain hack ?
3) What should be the market cost of the above mentioned domain hack ?
---------------------------------------------------------------------

Awaiting your most valued comments.

Thanks & Regards,



Quadrille
Joined: Nov 15, 2000
# Posts: 1064

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Posted: 07/04/2008 02:23 am
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In this case, I suspect any gains will be more than equalled by confusion.

The s. is not a logical break, and is likely to end in typos and not branding.

But others may disagree ...

The cost would be negligable - you just create a subdomain called "s"



Dinkar
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Joined: Aug 12, 2001
# Posts: 4351

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Posted: 07/04/2008 08:12 am
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One of the post said that i should use it as a domain hack using the domain as s.ecurities.com which can make it more popular rather than as www.ecurities.com.


S/he is right. Use s.ecurities.com I like this name.

One good example of such name: del.icio.us








sundaybluez
Joined: Mar 16, 2006
# Posts: 106

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Posted: 07/06/2008 09:30 pm
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Thanks for your comments guys.

So you think that ecurities.com will be more brandable & effective as it suggests "e securities" for more.

What say ?


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