Hampstead
Joined: Feb 20, 2001
# Posts: 2012
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Posted: 2008-May-13 13:10
What is considered to be a modern "all in" marketing package.
It is obvious that basic SEO and PPC campaigns can be augmented with analytics quite easily, but what would be considered a complete package these days?
What would you add to this list in order to provide best traffic, best ROI and how to best monetise a client site?
SEO (basic on and off page)
PPC
Reports via Google Analytics or similar.
Social networking / bookmarking.
I would be interested to know what other people are offering. Don't be shy if it's black hat. This isn't intended to be the definitive list of SEO practices. More of a Zeitgeist of current techniques.
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dudibob
Joined: Oct 13, 2005
# Posts: 1459
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Posted: 2008-May-13 15:17
A/B split testing
Discovery of demographics of visitors and linkerati (or advanced stats reporting  )
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Hampstead
Joined: Feb 20, 2001
# Posts: 2012
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Posted: 2008-May-15 06:43
I'm very surprised at the lack of activity in this thread.
What is it? Trade secrets?
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-May-15 10:50
Don't be shy if it's black hat.
That's a clue. Many members of this forum will not participate in a thread that may be helpful to cheats; and inviting cheats to share their 'success stories' is very likely to do just that.
Don't you think
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Hampstead
Joined: Feb 20, 2001
# Posts: 2012
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Posted: 2008-May-15 15:53
Possibly.
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-May-15 16:14
Close enough for me
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1213
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Posted: 2008-May-16 07:16
Ditto
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caminowebmaster
Joined: Mar 05, 2007
# Posts: 1
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Posted: 2008-May-22 16:09
Great content - but great.
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Curious_Mark
Joined: Dec 02, 2001
# Posts: 2142
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Posted: 2008-May-23 01:49
Content no doubt is still top of the heap when measuring pure effectiveness and maintainability. Hello again to everybody in this great community.
I have stopped doing active commercial work in SEO for at least three years now, in fact I just keep one long-term client. The work we did over five years ago for his corporate site is still rocking the search results and every year his sales and revenue have been going up without failure. Why? His site has plenty of really good content with regular updates.
Just the basic SEO techniques, nothing fancy, it is all content driven and that is why it works and also why maintenance is as simple as can be. From my perspective, unless you have content, which of course can mean many different things, positive exposure from other marketing efforts will be substantially hindered.
Everything is important, just have your bases covered I think.
[ Message was edited by: Curious_Mark 05/22/2008 06:16 pm ]
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-May-26 19:22
regarding content is king.. everyone keeps saying this, but i think were beginning to see a trend away from this in respect to directly marketed terms and serps.
For example..
I started opimising a clients e-commerce site a few months ago..
It had....
Little Content, The odd paragraph or two on a category page.
Few IBL's
Zero effective technical SEO
incorrect code.
3-400 visits a month.
30% of visits were search engine referrals.
No number one positions in serps. few if any ranking results.
Now, it has...
Little content, pretty much the same as before.
Few IBL's, i certainly havent added any.
A lot of onsite technical SEO.
W3C code.
90% of visits are search engine referrals.
4000+ visitors this month.
10 number one positions in serps.
All i've done is PURELY technical and common sense coding to the standard i'd say was acceptable for good on site optimising. No content has changed, and it is still very thin on content (one paragraph or less of text inside the template) for most pages. Yet, it ranks consistently higher than competitors site for many terms even though their sites are fuller. Who's getting the most traffic? take a guess...
Content is king? maybe not... content is good for bring in varied traffic and for getting the odd link from a blogger who maybe, possibly, might like your bit of spiel about a garden fence (unlikely), i dont think it does anything for a targeted term.
Yes, but what about visitors? visitors like content right? Well, bounce rates around 10%, high performance figures and good ROI. All this with very little content.
just an opinion
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-May-27 05:54
How competitive is the niche?
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-May-28 11:35
reasonably.. they sell wood and fencing products, and are in the top five for many fencing and garden terms, with the odd number 1 for something like 'garden fence supplier'.
and for something like 'timber posts' they're number 4 despite a pretty pants category page for that term.
But like i say, their content is rubbish.. appalling even, yet just common sense template coding has produced massive results. The rest of the coding is a bit rubbish, as they use a develeloped e-commerce program which i think is a bit crap.
[ Message was edited by: freeflyer 05/28/2008 03:52 am ]
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-May-28 14:45
OK; I'm assuming ere that it's Google we're talking about, and certainly you have done well.
But you may find that the success is short-lived without the content to back up your other moves.
It will be interesting to revisit this in a few months. I'll be surprise if it stays high.
And I'll be impressed!
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-May-28 15:45
its been well placed for six months though now , and gets better every month... you're welcome to take a look if you want. From memory, you're in the UK, so just click on the fourth results in google (uk results, third in worldwide) for 'timber posts'.. the title has 'grange' in it.
to be honest its a bit suprising how well its done, and reinforces that there are no hard rules when it comes to onsite seo. I dont touch the content or products(apart from maybe add a paragraph if i think it really needs it), just tweak the template really. Although i've now started adding landing and news article pages.
[ Message was edited by: freeflyer 05/28/2008 08:10 am ]
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-May-28 16:44
reinforces that there are no hard rules when it comes to onsite seo
Oh no, I wouldn't say that at all.
If the site is anywhere near as bad as you say, then it clearly is a case of google breaking their own guidelines, which are the nearest you'll get to hard rules on content. Matt Cutts would be seriously mortified!
That really has to mean that EITHER you've inadvertently hit on a glitch in their system OR you've inadvertently done something against guidelines that has yet to be spotted.
You can't defeat gravity forever, and failing Google's tweaks catching you out, it's a dead cert that either a disgruntled searcher will report a bad result, or (much more likely) a disgruntle rival will report you (unfairly but understandably) for spamming.
Either way, it's only a matter of time.
We all occasionally see sites topping the serps that shouldn't - but it's rarely for long; make the best of it while it lasts!
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-May-28 17:42
nah although the site is low on content, its still relevant to the searches. By low , i mean unique content. The content of all pages consists of the template which contains all the links, heading tags, address of business etc etc, but there isnt much to differentiate one page from another. Some pages just have the template and four or five images with no formatted copy whatsoever.
I dont think the site is misleading or breaking any guidelines.. take a look and you'll see what i mean. My main point is that you dont need loads of text of informative articles on a page in order to rank well. A couple of images (plus the template) seems to do just as well as a page with 'natural copy' or informative and plentiful text. Ie , content is not king.
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-May-28 18:11
Happy to agree to differ.
Good Luck!
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-May-28 18:29
happy to entertain differnt opinions
have you taken a look at the site? I may be overemphasing things..
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Hampstead
Joined: Feb 20, 2001
# Posts: 2012
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Posted: 2008-May-28 19:40
Is it the Grangewood site?
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-May-28 20:11
yep
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