Both emails are from submit@looksmart.net and sent to the my new email address which has never been used anywhere except at my new site. Both emails starts with: "You are receiving this email because you have expressed an interest in having your site in LookSmart's Directory. If you do not wish to receive further emails regarding our services, please follow the instructions at the end." Well, I didn`t submit my site to Looksmart (or anywhere else) and did never give that specific email address to anybody.

Strange...

[This message has been edited by klovn (edited 10-23-2000).]

Unfortunately I don't have any click-through stats to offer you. However, what I will tell you is that you can set limits on GoTo as to how much you spend.

You can set your account up in a variety of ways. Among them is the choice to spend X dollars and not go over that amount.

Keep in mind, however, that GoTo's search results are now popping up on AOL and Netscape, Dogpile and others (at least positions 1-3 are.)

That means for your .68 bid, you'll get the potential 160,000 views from GoTo PLUS Netscape, Dogpile, AOL, etc., etc. that you DON'T have to pay for when someone clicks your link.

I certainly am not trying to talk you into using GoTo over a freebie but when I considered using a pay per click I viewed it this way...

For example: if my conversion ratio (on my site) is 100:1, I would need to get 100 clicks prior to getting 1 sale. My average first sale is around $250. That means I'm paying $68.00 to gain a customer who will spend at around $250 (the first time they purchase). I make $182.00.

On top of that, my listing shows up on AOL and Netscape and I get 2 more customers from them. Then I've only paid my original $68.00 to GoTo but have now earned around $750.00. My earning will be higher if I am able to turn these 1st time buyers into life-long, repeat customers.

Does that make sense? It really is a cheap way to advertise.

Savannah

| a bit off topic |

Out of curiosity did you have your Kanoodle
account set to receive the "sales driven"
or "brand building" traffic?

Are you positive? That's not what I was told when I signed up for my account. I'm not saying you're wrong - I'm just asking because that was not my information.

Let's put it this way (for my sake) I HOPE you're wrong.

See, it hits goto real quick. There are two things I can think of:

1. They just want to track how many people are using GoTo listing on the other Search Engines.
2. They are tracking it so that the appropriate amount can be taken from the client's account.

I'm assuming it is the latter.

haigler

Check out this page: http://www.goto.com/d/about/advertisers/adfaq.jhtml;$sessionid$SSXDB2YADGRTRQFIEF3QPUQ#a8

This one answers it best but read them all they will explain it even better.

Matt

https://safe.kanoodle.com/client_services/listings/espottinginfo.html

And

https://safe.kanoodle.com/client_services/lycos.html

Thanks. That puts a new light on things. However, I still think GoTo is a good deal depending on what you charge for your product/service.

In my case anyway, even if I DO have to pay for the other engines, I'll still make the money back (in theory) on one customer.

We'll see...

Is there a connection between alltheweb and espotting?

I can't see Kanoodles listings on espotting

Chris

Its OK the first time, but if you then try another search term it reverts back to the UK version.

You have to keep going back to the home page and selecting USA each time you search.