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Issue # 201 (07/21/2003)

Net Economics & Ethics

Looking inward at the effects of the Internet on the Economy, as well as tackling some issues related to security, fraud, theft, and generally "being bad" online...

A Word from Our Sponsor
Because we don't really have any sponsors this week, I'd like to talk a bit about what our sponsorship plans are and what my philosophy is with regards to sponsorships and advertisers at JimWorld. One of the reasons we don't have any sponsors this week, is that we've not yet found the right ones. I firmly believe that while it's nice to have sponsors (they *do* help to pay the bills, after all...), it's important that any sponsor we have is one that not only pays us, but is one that we would pay for ourselves. If I can't honestly say that I'd buy a certain company's product or service, or at the very least, make the argument that you should pay for it, I can't, with a clear conscience, have them as a sponsor here. It's important that you know that any advertising you see at JimWorld, in the Gazette, on the forums, or within the other areas of our network, is not just paying for space, but that they're wholeheartedly endorsed both by me, and by our staff. Hand-picking sponsors may not make much business sense from a bottom-line standpoint, but at the end of the day, what we are offering potential sponsors is exposure to a very special group of people (that would be you), that demand excellence, and who depend on our word. In short, if we're exposing them to you, it's because we think they're a good fit for you -- not just because we need to keep our lights on.

That said, we *do* need to keep the lights on, so for the time being, we're showing Google AdSense banners in the forums (as skyscrapers), and on other parts of JimWorld as regular banners. AdSense is pretty interesting technology. As part of the approval process, Google looked at our Web site (and did a complete deep crawl in the process). This gave them the knowledge they needed to approve us, but also, having a fresh crawl allows for AdSense to analyze the actual page content of every page at JimWorld, so that it can show a set of ads appropriate to the content, in real time. So, in most cases, the Google ads you see should be relevant to the content you're seeing. As mentioned at the top of this newsletter, I don't want you clicking on them if the ads don't interest you, or if you're just curious. DO click on them when something catches your eye. Google takes great care to put relevant ads in front of you, so when an interesting one does appear, feel free to click it, visit, and evaluate the Web site. Google claims to be very interested in feedback, so if the ad takes you somewhere totally irrelevant, let them know (search-quality@google.com). It will help to improve the overall system. I've published an article in the Google Adwords forum (http://www.jimworld.com/apps/webmaster.forums/action::thread/forum::affiliate-programs/thread::1058827031/app::iForum/) in which I report my experience thus far with Adwords. Hopefully, my findings will answer a lot of questions that you may have in deciding whether AdSense makes sense for your Web site.

Google Adsense: http://www.google.com/adsense
Click Tracks: http://www.clicktracks.com
Spam Arrest: http://www.spamarrest.com


Read the A Word from Our Sponsor section from the Last Issue or in the Following Issue


JimWorld Member comments and feedback ...

Posted On: 04/19/2006 04:35
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:43
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:57
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:10
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 01/04/2008 08:04
Posted By: boltonuv
This "Scumbag of the Week" article is irresponsible. I had not trouble at all in receiving the following response from SpamArrest:

"Hi James,

Thank you for your email.

James, what you see there is absolutely wrong and is done to misguide our users and our new customers from Spam Arrest. We have over 1.5 million customers with us including you. You have been with us for a very long time, James. You can check with any of your contacts whether they have received any junk emails from us. We never do such a thing and its completely against our ethics! We hate spam as much as you do and so, along with stopping it, we make sure that none of our customer's emails are noted as spam. We warn our customers from sending bulk emails about the fact that their contacts might misunderstand their bulk emails as spam and will turn against them and Spam Arrest. A company following only such healthy practices can never do such a thing like spamming. What we value the most is our customer's trust and we will make all efforts to retain that in the best way possible. We never admit your personal information to any third party under whatsoever circumstances. You will find a whole lot of misleading things like this in Internet, James. We have friends and foes like anyone else in this planet.

I hope you will understand us the best way possible, James. Please do let me know if you need any further clarifications regarding this.

Best Regards,
Peter
Technical Support Specialist
Spam Arrest"

In the 3 years that I have used SpamArrest, I personally have never received one complaint from anyone that has been 'spammed' from any theoretical 'spam list' that SpamArrest may have created. I think that their statement above makes it clear that they would not do this.

I behooves you to publish a retraction.

Jim Bolton

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