gazette
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Issue # 207 (11-17-2003)
Pay To Play Is Here To Stay
Marketing your Web site using the search engines has moved, rather quickly, from "Hit or Miss" Optimization into a much more market driven set of options. Does the ability to paying the engines to get what you want level the playing field, or further divide the big guns from the mom and pops ?
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Forum Watch
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"Pay to play" is now an active part of The Forums at JimWorld.com. No, we're not going to go down the paid access road with the forums, as many others have begun doing. It's our philosophy that all information at JimWorld.com remains freely accessible to all. However, as it is our policy to keep the forum postings clean, clear, and easy to read by not allowing signatures or linking within posts, we did want to provide an alternative means of allowing members to conduct business with one another through advertising. To this end, we've introduced the "Member Spotlight" area, which you've been seeing just to the right of all the forum pages, above the Google Adsense banners.
The Member Spotlight shows five "ads" from our member's database, in random rotation. It's a simple way to display your Web site and link to the hundreds of thousands of JimWorld members and lurkers. At $100 per month, this is an extremely affordable way to get noticed, and an excellent way to introduce yourselves formally to everyone at JimWorld. Based on the early returns, spotlighted members are seeing an average of 20 to 50 visitors per day, and many are reporting an above-average ROI.
It's long been a goal of ours here to provide quality information through articles and the Gazette, the best in live interaction via the forums, and to facilitate our members conducting business with one another. The Member Spotlight is the first real step towards this goal. We hope that you'll take advantage of this opportunity, and further hope that as you browse the forums and see spotlight links that are compelling, that you'll take the time to visit the members' Web sites. Everyone here has something unique to offer. You'll be surprised at the variety and quality of our membership's offerings. Not everyone here is an SEO... more accurately, most every one here has great information, services, products, and other solutions that are more than worth your time.
JimWorld Forums: http://www.jimworld.com/forums/
Member Spotlight Information: http://www.jimworld.com/apps/go.php?to=member-spotlight
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