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The basics of ROI Tracking

What information can you track using our ROI Service, and what should you do with it?

• How many people that searched for "XYZ" at a given search engine visited your website and made it to a given page on your website.

  For example, of the people that searched on "XYZ", you can find out how many of them made a purchase (and how much they spent), how many of them filled out your "Information Request" form, how many downloaded your demo, etc. Any page that you want to track, you can measure performance for.

• How many dollars did a given advertising campaign (be it a pay per click search engine term, a banner ad, or a newsletter ad) generate in sales.

  Using this report, you can determine which of your ad campaigns are a total waste of dollars, which ones pay for themselves, and which ones are profitable.

Armed with specific information on not only how much traffic you're getting, but where it came from, and how much business it's generating, you can refine your advertising expenditures, and reformat your marketing plan according to what is actually performing for you, as opposed to what conventional wisdom dicates that you "should" do.